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Approximately 50% of patients walking into an optometrist’s or ophthalmologist’s office have dry eyes. This represents a significant opportunity for eyecare professionals to grow their practice by identifying which of their patients have DED and introducing them to a 4-step routine that they can clearly understand and follow.

dry eye disease

The importance of a stepped approach to help relieve dry eye symptoms

Dry eye disease is multifactorial and is best managed with a comprehensive approach. A structured routine addresses glands, lids, tears, and systemic health in clear, manageable steps.

This stepped approach targets many aspects of dry eye disease and can help improve understanding, consistency, and long-term outcomes.

Our recommended 4-step approach:

Step 1: Heat

I-RELIEF® Therapeutic Eye Mask

  • Apply for 5–10 minutes.
  • Moist heat melts and loosens meibum, helping it flow from the meibomian glands.
  • Benefit: Improves circulation, stimulates natural oil production and helps stabilize the tear film.
I-RELIEF® Therapeutic Eye Mask

Step 2: Cleanse

I-LID ’N LASH® Cleansers

  • Use wipes to gently remove debris and buildup from lids and lashes.
  • Refresh anytime with I-LID ’N LASH® HOCL CLEANSING SPRAY — simply mist closed eyes and let air dry.
  • Benefit: Keeps eyelid margins clear, reducing irritation and providing longer lasting relief.
I-LID ’N LASH® Cleansers

Step 3: Hydrate

I-DROP® Artificial Tears

  • Apply drops as recommended by your eyecare professional.
  • Preservative-free formula offers long-lasting comfort.
  • Benefit: Hydrates the ocular surface, soothes dryness and stabilizes the tear film.
I-DROP® Artificial Tears

Step 4: Nourish

I-VU® OMEGA-3 Supplements

  • Our I-VU® Omega-3 supplements are available in two convenient formats, soft gel capsules and liquid, so you can choose what works best for you.
  • Benefits: Helps reduce tear evaporation and supports proper tear secretion

Optional Nighttime Support

For extra overnight hydration and protection, apply I-DEFENCE® Ointment at night.
I-VU® Supplements
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