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Leadership Team

Meet the team behind our success

Daniel Hofmann

Chief Executive Officer

Daniel Hofmann sits on the board of various for profit and non-profit organisations in Montreal. Daniel holds degrees in Biochemistry, Strategic Management and Human Resources from McGill University and HEC Montréal. He is a serial entrepreneur and tech lover and has an infinite appetite for books, regularly reading a dozen per month.

As CEO, Daniel’s vision is to advance dry eye diagnostics and treatment and bring these solutions to patients worldwide. He is committed to building a customer centric company that differentiates through innovation, medical expertise, and strong ethical values.

Ilan Hofmann

Founder, Chairman of the Board, and Chief Scientific Officer

Dr. Ilan Hofmann is a recognized leader in the international research community with various patents and publications to his name. Ilan has a wealth of industry experience and scientific knowledge and has led the development of many first-to-market products in the ophthalmic and orthopedic fields.

In his early years, Ilan was part of a team of scientists that developed clinical applications of the hyaluronan molecule in ophthalmic and orthopedic surgery, as well as for use in the treatment of dry eye disorders in humans and animals. Over the years, Ilan developed many innovative and unique products, which were licensed out to companies across the world. Today, his inventions have been commercialized in more than 30 countries, and as the patents have expired, have led to many other products based on these original inventions.

Jeff Grech


As Vice-President of I-MED Pharma, Jeff is responsible for driving the company’s success and growth. With a clear vision of the company’s future, Jeff is forward-thinking and makes informed decisions that impact the direction, resources, and operations of I-MED Pharma, while aligning with the company’s long-term goals.

As a natural leader and motivator, Jeff has a talent for building and nurturing high-performing teams. He provides guidance and mentorship, while fostering a positive work culture and empowering team members to reach their full potential. He is known for his strong interpersonal and communication skills, which enable him to forge solid relationships with clients, stakeholders, and internal teams. He has a customer-centric approach and a keen ability to understand client needs, which allows him to develop tailored solutions and deliver excellent customer experiences. Jeff leverages his expertise in sales analytics and data-driven decision-making to optimize sales processes, improve forecasting accuracy, and identify areas for improvement.

His strategic thinking, leadership acumen, and customer-focused mindset leads him to successfully achieve corporate business objectives, while maximizing growth and profitability.

Laura Baldassare

Senior Director of Marketing

Laura Baldassare is a seasoned marketing professional with a proven track record of success in driving strategic marketing initiatives and delivering exceptional results. With over 20 years of experience in marketing, she is known for her creative thinking, data-driven approach, and ability to execute impactful campaigns.

As a marketing director, Laura successfully collaborates with cross-functional departments to develop comprehensive marketing strategies aligned with the company’s overall business objectives.

With her strong leadership abilities, Laura inspires and motivates her team to achieve their full potential. She fosters a collaborative and creative work environment, encouraging innovative ideas and embracing calculated risks to drive marketing excellence. Her strong communication and interpersonal skills enable her to build and maintain key relationships within the organization, as well as externally.

Paul Donnelly

Director of Quality Assurance & Regulatory Affairs

As Director of Quality Assurance and Regulatory Affairs, Paul has a comprehensive understanding of global regulations and standards governing the industry and is passionate about the benefits that compliance brings to I-MED. He believes that by adhering to industry standards and regulations, companies can improve the quality of their products and maintain their reputation in the market.

With strong analytical skills, Paul identifies and eliminates regulatory or quality issues, implementing effective measures to address the root cause. In close collaboration with R&D and commercial teams, Paul ensures the seamless integration of regulatory requirements into product development, manufacturing, and Marketing strategies. 

Paul is adept at building relationships and effectively communicating with regulatory authorities, facilitating successful interactions during regulatory inspections and product filing reviews. 

Nancy Erickson

Director of Human Resources

Nancy Erickson is an experienced and passionate Director of Human Resources with over 25 years in the field. Known for her strong interpersonal skills and organizational abilities, she creates a safe and professional workplace environment.

Nancy is a trusted leader of integrity who implements effective policies and procedures, identifying improvement opportunities within departments. She fosters a culture of excellence and collaboration, aligning HR strategies with company goals. Nancy’s commitment to employee well-being and growth is evident in her mentoring and support. With her expertise and dedication, she drives organizational success while promoting a positive work environment.